Building a Thriving Practice with Integrity: Why Get-Rich-Quick Coaching Isn't the Answer

Last week, I attended an integrative medicine conference and left feeling so inspired. I spent time soaking up new research, learning about emerging approaches, and connecting with doctors, nutritionists, naturopaths, and acupuncturists—all deeply committed to making real change in healthcare, even in a time when that feels extra complicated. It was a breath of fresh air.

And then... I went to a lunch-and-learn on scaling Telehealth practices, and wow—talk about a vibe shift. I was expecting insights into the legal challenges of Telehealth, maybe some solid advice on best practices. Instead, I got a full-blown alpha-male pitch, full of awkward name-dropping, on how to make seven figures while working two days a week. The whole "just follow these five steps to get rich quick" energy was not it.

Integrative and functional medicine already gets unfairly labeled as snake oil, which is absurd when you meet the kind of providers at these conferences—people buried in research, pushing boundaries, and actually trying to make a difference. But these guys? The ones selling programs about selling programs? They are the real snake oil salesmen.

And sure, I believe this speaker has helped businesses scale. I’m sure some people have followed his formula and learned how to sell $15K programs. But are they really helping people?

Can we just stop with the get-rich-quick nonsense? Because honestly, it’s not good for anyone.

Growing Indigo Wellness has taken sweat, grit, and yep, some tears. I’m proud of what we’ve built—not because it happened overnight, but because it was done the right way. And the truth is, you can build a thriving practice without selling out. It’s not easy, but it’s worth it.

Over the past few years, as I’ve been coaching other small business owners on growing and scaling their practices, I’ve learned that it is possible for heart-led providers—people full of integrity—to build businesses that feel good for them and their clients. Usually, it just takes the right systems, accountability, and a solid sounding board for ideas. And honestly? I love being that sounding board.

So if you’ve been feeling discouraged by all the flashy coaching programs out there, you’re not alone. You don’t have to compromise your values to build something successful. If you need support, reach out—I’d love to connect.